Fotoautomatica

October 24, 2018

Top Winnipeg fashion blogger Cee Fardoe of Coco & Vera walks to the Fotoautomatica in Florence, Italy, wearing a Mango blazer and Mavi jeansPortrait of top Canadian fashion blogger Cee Fardoe of Coco & Vera in Florence, Italy, wearing Zara cat eye sunglasses and a Mango blazerOutfit details on top Winnipeg fashion blogger Cee Fardoe of Coco & Vera, including Jonak mules and a Gucci Marmont handbagTop Canadian fashion blogger Cee Fardoe of Coco & Vera crosses the street in Florence, Italy, wearing a Mango tweed blazer and Zara ribbed topDetails of top Winnipeg travel blogger Cee Fardoe of Coco & Vera at a Fotoautomatica in Florence, Italy, wearing Jonak mules and Mavi white jeansPortrait of top Canadian fashion blogger Cee Fardoe of Coco & Vera in a Photo Booth in Italy wearing a Mango blazer and Zara sunglassesTop Canadian fashion blogger Cee Fardoe of Coco & Vera walks on the streets of Florence, Italy, wearing a Mango plaid blazer and carrying a Gucci handbagMango blazer
Zara tank (similar)
Mavi jeans (c/o)
Jonak mules (similar)
Gucci handbag
Zara sunglasses (similar)
Wolf Circus necklace (similar)
Urban Outfitters earrings (similar)
Location: Fotoautomatica, via Santa Monaca – Florence, Italy

I’ve never seen a photo booth I wasn’t tempted to step inside. When I was a teenager, two vintage specimens still remained at the local shopping mall, straight out of the seventies – one offered photos in black and white, the other in colour. My friends and I tried both, often. And with enthusiasm. We never got more than one good shot out of four. But we always went back to try our luck again.

These days, North American photo booths are mostly kitschy corner studio set-ups at weddings. Once in a while, a vintage one shows up in a department store for an event, spruced up for the occasion – but it always disappears again shortly after. In Paris, photo booths are still everywhere – the ubiquitous Photomaton can be found in metro stations all over the city. Sadly, these days the Photomaton is a decidedly modern and utterly charmless contraption meant primarily for taking the tiny photos that the French bureaucracy seems to require as an attachment to every piece of paper ever completed by a citizen or resident. I used one when I needed photos for my metro card. The experience was dull.

I had never seen a photo booth in Italy – or anywhere else, really – until we got to Florence.

We stayed on the south side of the Arno. The neighbourhood is quieter there, the population made up of more locals than tourists. We were across the street from a bakery that opened in the fifties, and within walking distance of two grocery stores. There were trendy restaurants too, of course – Santo Spirito is home to S. Forno and its equally chic siblings, Il Santo Bevitore and Il Santino. But the new blended in with the old almost effortlessly. Just steps away from S. Forno, built into the corner of a building sometime in the seventies, was the Fotoautomatica.

This Fotoautomatica is not the only one of its kind – we spotted another Fotoautomatica near Santa Maria Novella Station. I loved them both, but there was something especially charming about this one. Probably just that it was a fixture of our neighbourhood, at corner we crossed every day and yet, such a curiosity at the same time. Who thought to set it into the building, I wondered – did it not occur to them that photography might change in the years to come, leaving them with a useless closet outside their door? As it stands, I can’t imagine the Fotoautomatica will ever be taken out, so permanent is its construction. It will remain on via Santa Monaca while the world around it changes and moves on.

My love of all things vintage is back this season, so I fell hard for this little photo booth. While totally impractical, it certainly had a lot of charm. (And at only two euros for photos, is still more affordable than Winnipeg photo booths ever were!)

The Fotoautomatica ignited my curiosity about photo booths of the world. Are there any old ones still standing where you live?

6 comments so far.

6 responses to “Fotoautomatica”

  1. Lyddiegal says:

    You are so beautiful.

    I love old photo booths, though I’ve only ever encountered one, in a book shop near Smith College, the one time I visited my friend there. Proper black and white. I’m sure I still have the strip somewhere…

    the new photo booths with their monitors and filters are just so banal, and the kind photographers set up are a sorry excuse for a photobooth if I ever did see one.

    Chic on the Cheap

  2. Courtney says:

    Wow, I haven’t seen one of those old style booths in ages and ages. I have so many found memories (and those little picture cards) of crowding into those things with friends. Ugh, I need to dig a few of those out and take a nostalgic look at them. And I love your black and photo series commemorating your discovery of one on the streets of Florence.

    Courtney ~ Sartorial Sidelines

  3. Sarah Winton says:

    There are not any photo booths were I live. I’m with you in loving them though. I’ve never been able to pass one by!

    http://www.poutineandprada.com

  4. I LOVE photo-booths and I love that you’re into all things vintage. Yay!! And these photos couldn’t be more charming Cee. They caught my eye right away + who can say no to black & whites?! Plus, can’t believe tomorrow is Friday… counting down to our Skype date and hope you won’t be offended that I’ll be drinking tea. I’m really fun these days!! 😉

  5. I loved the photo booth at the mall in the late 80s, and get so excited when I see a truly vintage one. You actually see them quite a bit in Chicago, but they’re modern versions with cheesy overlays, etc., which diminishes the charm. P.S. This photo series is stunning!

  6. Lorena says:

    I am wondering if I have ever stepped into one and taken a picture… but i think not. There are none where i live. there is no interest in preserving anything here.

Cee Fardoe is a thirty-something Canadian blogger who splits her time between Winnipeg and Paris. She is a voracious reader, avid tea-drinker, insatiable wanderer and fashion lover who prefers to dress in black, white and gray.

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